Ideas had to become real pieces. Designs were explored, details considered and materials selected, with the aim of creating clothing that could become part of someone's wardrobe for years to come.

Turning an idea into a finished product takes more than a sketch. Materials, construction, fit and finishing all play their part in bringing a design to life.

Every first release is a step from imagining a brand to putting something tangible into the world. These were the pieces that introduced BOBB and gave the original vision its first form.

Year One is a record of where BOBB began. The lessons, the early designs and the pieces themselves form part of the foundation for everything that follows. The direction will continue to develop, but the beginning will always be part of the story.